help & guidance
eCommerce Seller Blog
Retail wins and retail fails – Learning from past mistakes
More people than ever are turning to their screens to shop. By 2023, eCommerce will account for 22% of global retail sales. This year, global retail eCommerce...
Making your marketing overhaul a success
We’ve all heard probably the most overused cliche of all time: “the definition of insanity is doing the same thing over and over and expecting a different result”....
Things to consider when taking your eCommerce business global
Going global is no easy feat. It takes huge amounts of preparation to get the right team, resources, and logistical processes in place. You may have already got...
What it takes to build an effective eCommerce team
As your business grows, you might start to notice inefficiencies within your team and processes. The things you thought you could do yourself are just getting way...
The essential checklist for a scalable eCommerce platform
Scalable software has the ability to grow and manage increased demand. As your eCommerce business grows, your processes will likely become more complicated. But if...
Turning your passions into a profitable business
There are many reasons you might want to start a business. Perhaps you want to be your own boss, you fell into it by accident, or are just here because of a...
Overcoming the cons of being the middleman as a freelancer
Freelance work is becoming increasingly popular. Since 2001, the number of freelance workers in the UK has grown to around 2 million and continues to thrive. A lot...
The Death of Magento – What does it mean for businesses?
Magento 1 merchants have until June 2020 to find a new platform. This isn’t a lot of time if you want to migrate to Magento 2. You’ll have to locate a new web...
When to leave loyalty behind: What your clients want from their platform
Building loyalty with a service-provider takes time and investment. It also means their service has to be up to scratch, fostering transparency and continual...
Which eCommerce platform is best for your clients?
Building the perfect customer experience comes down to a number of factors. Important things to consider include whether you’re working with high-quality software...
Essential template features for your eCommerce site
Knowing how to tailor the design of a website to your customer’s brand, tone of voice, values, and expertise takes...
The importance of localised landing pages
There are companies who specialise in SEO and online marketing, and one of the strategies they will employ is 'local landing pages'. And it’s for good reason!...
What are the first steps to eCommerce search engine optimisation?
Websites don’t end up on Google by accident. The world’s most popular search engine takes the customer experience just as seriously as we do in our own businesses....
The three-second rule: is your site efficient?
You could offer the most premium of products or services, but if your website isn’t efficient, you’ll never quite meet the mark. Your website should encourage your...
How does SEO work for headless commerce websites?
If traditional content management systems (CMS) are out, headless CMS are most definitely in. They allow businesses to publish content to any platform or device....
Top tips for effective product descriptions
You can’t sit back and expect your product or service to sell itself. Would you buy something online based on a picture or name alone? We know we wouldn’t, and...
Why you might be approaching your content wrong
Have you ever heard the phrase “content is king”? Well it is, but only if you’re using it effectively. Despite what you might think, there is such a thing as bad...
Content marketing 101: the basics
As traditional marketing methods become less popular and effective, content marketing continues to gain traction. More and more people are spending their time...