We’ve all heard probably the most overused cliche of all time: “the definition of insanity is doing the same thing over and over and expecting a...
SEO and Marketing
Welcome to our help guides and wider reading on boosting the profile of your websites and stores successfully through SEO and marketing. From technical optimisation of your images, the code and page structure, to the photography and content, to how you spread the word around the web.
Things to consider when taking your eCommerce business global
Going global is no easy feat. It takes huge amounts of preparation to get the right team, resources, and logistical processes in place. You may have...
The importance of localised landing pages
There are companies who specialise in SEO and online marketing, and one of the strategies they will employ is 'local landing pages'. And it’s for...
What are the first steps to eCommerce search engine optimisation?
Websites don’t end up on Google by accident. The world’s most popular search engine takes the customer experience just as seriously as we do in our...
How does SEO work for headless commerce websites?
If traditional content management systems (CMS) are out, headless CMS are most definitely in. They allow businesses to publish content to any...
Top tips for effective product descriptions
You can’t sit back and expect your product or service to sell itself. Would you buy something online based on a picture or name alone? We know we...
Why you might be approaching your content wrong
Have you ever heard the phrase “content is king”? Well it is, but only if you’re using it effectively. Despite what you might think, there is such a...
Content marketing 101: the basics
As traditional marketing methods become less popular and effective, content marketing continues to gain traction. More and more people are spending...
The future of eCommerce: why brands need the API approach
At a time when technology constantly keeps us on our toes, it’s important your business can keep up. It’s not enough to offer your audience the bare...
Think like a shopper: how’s your user experience?
For an eCommerce business, the user experience will determine whether a consumer chooses you or a competitor. No matter how good your product or...