Marketing, when done well, can be key to your business's growth and development. But marketing can also be counterproductive. 85% of mobile...
SEO and Marketing
Welcome to our help guides and wider reading on boosting the profile of your websites and stores successfully through SEO and marketing. From technical optimisation of your images, the code and page structure, to the photography and content, to how you spread the word around the web.
Creating a recognisable brand for your business
If you’ve put your heart and soul into your business, the last thing you want is to fade into the background. Establishing a recognisable...
Which social media platform is right for your business?
Love it or hate it, we’ve all heard of social media. A lot of us might enjoy aimlessly scrolling in our free time, but have you ever thought about...
Could collaborating with influencers boost your business?
Influencers have become a major part of social media. Followed by fans from around the world, even regular people can become famous if they’re...
Navigating the rise and fall of a seasonal business
It can be nerve-wracking starting a business that promises to thrive during one season but risks falling short the next. We hope the high season is...
Top tips for maximising Christmas sales
It’s no secret that the biggest event in the retail calendar is Christmas. In a 'normal year' 20-40% of yearly sales for small- and mid-sized...
The big seasonal rush: Can your website keep up?
We’ve all seen websites that crash under pressure. Whether it’s the latest product release, a comeback concert tour, the Christmas period, or a...
Three of the most popular product prioritisation frameworks
One of the hardest parts of developing a new product is prioritisation. There’s a lot of work to do and it can be difficult to know what to tackle...